Give value and reusability to coffee sleeves to help reduce waste.
Brief: 'On the go coffee experience'. You are tasked to interrigate the FNG (fast moving goods) coffee beverage-flask container industry with a focus on 'on the go' scenario. Propose and produce a pre-production ready design that addresses the coffee experience as a whole.
Issue: With many people constantly using the standard brown cardboard sleeve when they have a coffee to go. How can the sleeve be redesigned to encourage re-usability and importance. While still effective when used.
Solution: A more structured shape that current coffee cups could slide into. The shape and tactile feel encourages re-usability and reminder not to use old sleeve and bin it after.